WHY 7 WORDS?
The 7 Words of Lovie is the hallmark of The Lovie Awards. All winners are invited to give an acceptance speech with simple (but mandatory) rules. All Lovie acceptance speeches must be made in just 7 words! No exceptions.
This format is a nod to the 7 European languages in which The Lovies accepts work, and the 5-Word Speech, popularised by The Webby Awards.
Plus, it’s a fun creative constraint, a recipe for incredible speeches and a way to include even more winners on The Lovies stage.
But it’s best to be prepared! Below are 7 tips for crafting the perfect 7 Words of Lovie acceptance speech.
TOP 7 SPEECH TIPS
For your 7 Words of Lovie…
1. Pick a Spokesperson
All Lovie Winners will get to record a 7 Words of Lovie speech for each Lovie-winning work. You can choose one person from your team for each speech, one person for all the speeches or even one person for each word of your speech. You can even choose the talent leading your winning project, like Jorja Smith when she accepted The Orchard’s Lovie Award for Best Art Direction in Internet Video.
2. Get Creative
Now that you know who’s speaking, it’s time to do what you do best: Get with your team and start brainstorming ideas for your speech. Maybe you want to film a group take with your team, or record in front of a famous place in your city. There are many ways to stand out with your 7 words—take total creative liberty. Have fun with it—like creator Raphael Gomes when accepting his Lovie for excellence in Social!
3. Make a Statement
A short statement can carry immense power. Use your 7 Words of Lovie to say something massive: about the work, about Europe, about the world… whatever you want to express. You have a major audience, make your moment worthwhile—like TechTee.
4. Be Funny.
Your speech is also your chance to be comedic, silly and just make us laugh. Got something pithy or otherwise hilarious to share in response to your win in 7 words? Let us hear it, like The Points Guy UK.
5. Leave Them Thinking.
You don’t have to give it all away: Your 7 Words of Lovie can be provocative, mysterious, vague or……..
(…see what we did there?)
6. Say It in Your Language.
If you like, we encourage you to deliver your 7 words in the native language of your work!
7. Crowdsource Your 7 Words.
Don’t do it alone: crowdsource your speech on social media! Ask your followers and fans across Europe to chime in and help you craft the best 7 Words possible.
